Thursday, January 8, 2009

Traditional Radio Personalities: Necessary and Un-necessary

Radio talent Coach Sam Weaver can help you achieve your goals in Traditional radio, Internet radio,or Podcasting. Contact Sam at, 1 888 680 7234. Traditional or Internet, or Podcast personalities can get a free aircheck critique. His services are affordable,letting the client set the price and pay an amount they can afford.

Self-discovery is important in terms of personal growth. For an announcer, every time the microphone is on,it is a chance to connect with the passive and active listener. Give the audience a reason to stick around for the next listening moment on the radio. It might be a brief humorous backsell concerning an artist or a verbal tease of something coming up after the commercial break. Either way, the more time’s listeners can be persuaded to come back and listen; there is a potential for increased ratings. This applies to traditional radio, Podcasting, and Internet radio.

Traditional radio personalities get in the habit of saying unnecessary things like, “Thanks for being here”. It is okay to say if it can be attached it to an actual event, otherwise it is a very general statement and floats into radio space. However, if it was a part of a recorded promotional announcement, got lots of impressions, and was a positioning statement, it might be something people would take to heart and associate with the personality or the station. Necessary versus unnecessary, what does it accomplish? The more unnecessary words or statements are eliminated, the sharper the moment and the show. There was a time when arbitrends didn’t exist; only two Arbitron books a year were released for each rating period and lasted a few weeks. The programming goal was no mistakes. When you think of necessary versus unnecessary, extra words for no reason, focus on the reasons. It is all the little stuff that collectively clutters the airwaves. Radio is an inexact science, so put on the analytical cap, record every show, listen, and make adjustments to improve your daily air presentation.

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