Sam Weaver, radio's most affordable talent coach, http://www.radiocoach.biz,1 888 680 7234. Traditional radio, Podcasting, Internet radio. Also an Internet Radio Consultant.
The necessary announcing skills for traditional radio success have always been passed to those deemed worthy. Radio talent Coach Sam Weaver attempts to continue this honored practice through his web site at www.radiocoach.biz. Consolidation in theory was a good thing, however,it has resulted in a lack of attention to maintaining and buildings its most precious commodity, the air personality. Too many program directors have been turned into program managers, resulting in little time to work with air talent. Over the years, ratings have not always been a reflection of the sound of a station. Too much attention to "What can we do without" instead of "What we can do to enhance". This attitude has been prevalent regardless of market size. Programmers, even the experienced ones, have been handicapped by poor ownership decisions. The number one goal for Radio Coach Sam Weaver is to help announcers maximize their talents and reach broadcast goals.
Thursday, January 22, 2009
Thursday, January 8, 2009
Traditional Radio Personalities: Necessary and Un-necessary
Radio talent Coach Sam Weaver can help you achieve your goals in Traditional radio, Internet radio,or Podcasting. Contact Sam at http://www.radiocoach.biz, 1 888 680 7234. Traditional or Internet, or Podcast personalities can get a free aircheck critique. His services are affordable,letting the client set the price and pay an amount they can afford.
Self-discovery is important in terms of personal growth. For an announcer, every time the microphone is on,it is a chance to connect with the passive and active listener. Give the audience a reason to stick around for the next listening moment on the radio. It might be a brief humorous backsell concerning an artist or a verbal tease of something coming up after the commercial break. Either way, the more time’s listeners can be persuaded to come back and listen; there is a potential for increased ratings. This applies to traditional radio, Podcasting, and Internet radio.
Traditional radio personalities get in the habit of saying unnecessary things like, “Thanks for being here”. It is okay to say if it can be attached it to an actual event, otherwise it is a very general statement and floats into radio space. However, if it was a part of a recorded promotional announcement, got lots of impressions, and was a positioning statement, it might be something people would take to heart and associate with the personality or the station. Necessary versus unnecessary, what does it accomplish? The more unnecessary words or statements are eliminated, the sharper the moment and the show. There was a time when arbitrends didn’t exist; only two Arbitron books a year were released for each rating period and lasted a few weeks. The programming goal was no mistakes. When you think of necessary versus unnecessary, extra words for no reason, focus on the reasons. It is all the little stuff that collectively clutters the airwaves. Radio is an inexact science, so put on the analytical cap, record every show, listen, and make adjustments to improve your daily air presentation.
Self-discovery is important in terms of personal growth. For an announcer, every time the microphone is on,it is a chance to connect with the passive and active listener. Give the audience a reason to stick around for the next listening moment on the radio. It might be a brief humorous backsell concerning an artist or a verbal tease of something coming up after the commercial break. Either way, the more time’s listeners can be persuaded to come back and listen; there is a potential for increased ratings. This applies to traditional radio, Podcasting, and Internet radio.
Traditional radio personalities get in the habit of saying unnecessary things like, “Thanks for being here”. It is okay to say if it can be attached it to an actual event, otherwise it is a very general statement and floats into radio space. However, if it was a part of a recorded promotional announcement, got lots of impressions, and was a positioning statement, it might be something people would take to heart and associate with the personality or the station. Necessary versus unnecessary, what does it accomplish? The more unnecessary words or statements are eliminated, the sharper the moment and the show. There was a time when arbitrends didn’t exist; only two Arbitron books a year were released for each rating period and lasted a few weeks. The programming goal was no mistakes. When you think of necessary versus unnecessary, extra words for no reason, focus on the reasons. It is all the little stuff that collectively clutters the airwaves. Radio is an inexact science, so put on the analytical cap, record every show, listen, and make adjustments to improve your daily air presentation.
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